Five category-defining skincare and beauty campaigns engineered around consumer friction points, sensory texture hooks, and paid-social conversion architecture.
All works produced under the Witlyn commercial standard for direct-response acquisition, sensory conviction, and luxury brand equity.
AIRVEIL — SPF50+ PA++++ Invisible Sun Serum
29 Master Assets · 100% Zero-Cast Water Veil · Meta & IG Suite
Peptide Glass Lip Serum — High Shine with Zero Glue Drag
27 Master Assets · Non-Sticky Hair Test Proof · 8-Hour Barrier Recovery
Moisturizing Cream — Whipped Cloud Texture, 24h Barrier Seal
35 Master Assets · 16 OZ Value Proposition · Meta, IG, TikTok & Web
Barrier Gel-to-Milk Cleanser — Never Strip. Just Clean.
27 Master Assets · 1-Second Phase Shift · Zero Tightness Proof
5-Peptide Neck Complex — Cellular Tension. Zero Collar Grease.
17 Master Assets · Tech-Neck Direct Response · Zero Collar Grease
Applications are reviewed personally. I partner directly with select cosmetics and skincare founders each quarter to eliminate creative fatigue and scale conversion assets.