SOLAÉ
Feels like water. Shields like SPF50+.
Frosted ivory bottle with sculptural swirl crest and champagne-gold pump.
01 · Strategic Rationale
Creative Strategy & Hook Architecture
Every creative angle targets consumer friction points to maximize thumb-stop rate and paid-social conversion.
"Sunscreen shouldn't look like white paint."
Sunscreen category marketing is flooded with generic beach lifestyle models while consumers secretly harbor frustration over chalky mineral casts. Confronting the "white paint" friction head-on stops high-intent beauty buyers instantly with undeniable contrast proof.
Visually confronts the universal frustration of chalky mineral casts by opening with a side-by-side comparison of opaque white cream versus SOLAÉ crystal-clear water veil on deeper skin tones.
What It Is
A 50ml daily facial sunscreen and hydrating serum hybrid (SPF50+ PA++++) delivering broad-spectrum UVA and UVB defense. It operates simultaneously as a high-level photoprotective shield, a deeply hydrating daily serum, and a lightweight gripping primer under foundation.
Why It Exists
Up to 90% of consumers avoid or skip daily sunscreen because traditional formulas leave a chalky white cast, feel heavy and greasy in humid climates, clog pores, sting delicate eyes, and cause foundation to pill. SOLAÉ exists to eliminate every sensory and aesthetic friction point of daily sun protection.
02 // Campaign Deliverables
The Production Vault
Performance video creatives followed by swipeable still suites. All assets fully visible up front.
Part 1 · Motion & Paid-Social Videos (8)
Calibrated for high thumb-stop rate in the first 3 seconds with sensory formula textures and sound-on cues.
Sensory close-up of water serum spreading weightlessly across skin.
Real-time absorption test under warm daylight showing zero residue.
Brush-buffed liquid foundation layered over the serum with complete adherence.
Dynamic visual motion demonstrating full-spectrum protection against UV exposure.
Rapid three-second skin absorption test captured in high-definition video.
Kinetic drop dispense highlighting the lightweight serum viscosity.
Smooth foundation glide over AIRVEIL showing zero pilling or patchiness.
Micro-droplet dispersion visually proving broad-spectrum photoprotection.
Part 2 · Omnichannel Stills & Swatches (21)
Swipe right to inspect each creative variant. Complete uncropped view without opening modals.
Meta Feed & Sponsored Stills
Engineered for high conversion across 1:1 square feeds and 4:5 sponsored portraits.
Direct-response hero composition formatted specifically for Meta square feeds.
Alternate product perspective highlighting clean packaging typography.
Visual demonstration showing invisible sun defense on deeper skin tones.
Dynamic water splash surrounding the bottle to convey deep hydration.
Clean lifestyle framing emphasizing effortless reapplication throughout the day.
Instagram Organic & Stories
High-aesthetic beauty curation tailored for luxury feed algorithms and swipe-up stories.
Architectural composition styled with ivory stone for organic engagement.
High-contrast angled lighting revealing the precision embossed petal crest.
Morning skincare routine arrangement pairing the serum with daily essentials.
Fingertip swatch showcasing crystal-clear transparency without white tint.
Mist droplets beading cleanly off the bottle to symbolize humidity resistance.
Full-bleed vertical creative designed with tap-through zones for Instagram stories.
Editorial Macro & Texture Captures
Directional lighting studies focusing on packaging caustics, dropper dispense, and formula physics.
Frosted ivory bottle positioned under soft directional morning light.
Macro surface capture highlighting the crystal-clear water droplet viscosity.
Close-up of the tactile petal crest embossed on the frosted ivory glass.
Brushed metallic champagne-gold pump engineered for clean dosage control.
Direct sunlight caustic reflections casting warmth behind the sun serum bottle.
Ultra-thin water film spreading effortlessly across a cold acrylic plate.
Liquid water serum absorbing immediately into skin upon light fingertip contact.
Subtle hydrated sheen remaining on skin with zero white film or oily shine.
Minimalist travertine podium framing the product against an airy warm background.
Golden optical lens flare accentuating the lightweight protective concept.