LIPÉA
High-shine glass finish. Zero glue drag.
Thick-walled glass vial revealing the blush-pink peptide glaze beneath chrome hardware.
01 · Strategic Rationale
Creative Strategy & Hook Architecture
Every creative angle targets consumer friction points to maximize thumb-stop rate and paid-social conversion.
"Love the high-shine glass look, but hate the sticky glue feeling?"
Over 80% of gloss wearers actively complain about the wind-blown hair trap. Leading with this tangible physical friction instantly pierces passive scrolling, establishing undeniable proof of the non-tacky peptide cushion.
Visually exposes the daily irritation of wind blowing hair onto sticky lip gloss, immediately contrasted with LIPÉA non-tack peptide glide.
What It Is
A 12ml cellular lip barrier recovery treatment serum disguised as a high-shine rose lip glaze. It visibly plumps fine vertical lip lines, restores deep moisture reserves, and delivers a mirror-reflective glass finish with clinical active care.
Why It Exists
Standard lip balms hydrate without shine, while traditional lip glosses merely sit on top of the lips—providing 20 minutes of shine followed by hours of sticky hair traps ("glue drag") and accelerated moisture loss. LIPÉA solves both contradictions in a unified treatment formula.
02 // Campaign Deliverables
The Production Vault
Performance video creatives followed by swipeable still suites. All assets fully visible up front.
Part 1 · Motion & Paid-Social Videos (8)
Calibrated for high thumb-stop rate in the first 3 seconds with sensory formula textures and sound-on cues.
Satisfying real-time swipe showing high-gloss coverage in a single stroke.
Sensory video demonstrating loose hair gliding cleanly off glossy lips without sticking.
Precision close-up showing the doe-foot applicator depositing a mirror glaze.
Time-lapse simulation proving lips remain plump and moisturized throughout the day.
Rotating studio angle displaying brilliant glass reflection without heavy buildup.
Fingertip press test showing zero stringy glue pull between lips.
Visual simulation of active peptides nourishing deep epidermal lip layers.
Dynamic vertical clip engineered to stop rapid thumb swiping in story feeds.
Part 2 · Omnichannel Stills & Swatches (19)
Swipe right to inspect each creative variant. Complete uncropped view without opening modals.
Meta Feed & Sponsored Stills
Engineered for high conversion across 1:1 square feeds and 4:5 sponsored portraits.
Centered hero packshot designed for high thumb-stop rates on Meta feeds.
Graphic comparison addressing sticky gloss hair traps versus clean peptide glide.
Visual breakdown of the active peptide chain restoring cellular moisture volume.
Clean aesthetic composition optimized for conversion in sponsored ad placements.
Instagram Organic & Stories
High-aesthetic beauty curation tailored for luxury feed algorithms and swipe-up stories.
Soft warm aesthetic shot styled for luxury beauty curations on Instagram.
Angle capturing the silver chrome typography against the sheer rose glaze.
Atmospheric light framing the pocket-sized vial in a modern vanity setup.
Vertical story template calibrated for swipe-up link interactions.
Full-bleed product highlight tailored for direct-to-cart conversion campaigns.
Minimalist story layout highlighting key clinical ingredients and texture benefits.
Editorial Macro & Texture Captures
Directional lighting studies focusing on packaging caustics, dropper dispense, and formula physics.
Thick-walled glass vial reflecting clean studio lighting across its blush-pink serum core.
Direct macro focus on the polished chrome cap catching pure specular highlights.
Dense rose-tinted gloss bead demonstrating exceptional surface tension and clarity.
Prismatic light dispersion passing through the transparent lip serum glass base.
Smooth cushion applicator contouring the lip edge with high-precision gloss placement.
Visible reduction of fine vertical lip creases following immediate peptide cushion contact.
Clean architectural plinth elevating the lip serum vial against a warm backdrop.
Soft shadow gradient accentuating the weighty glass volume of the packaging.
Extreme angle capturing the mirror-like reflective surface of the cushion formula.